E-Commerce and Digital Marketing

The world is going digital and majority of institutions serving the public including governmental agencies and institutions now have an imposing online presence. From the comfort of any corner of the world it is possible to access information within an institution thousands of kilometres away. Moreover, the business world has also adopted this measure with a huge online presence. It is now possible to work for an institution and earn money without ever stepping foot on the institution itself. People buy and sell goods and services online. E-Commerce and Digital Marketing comes in to sustain this new trend which is defined by a digital and visual platform which limits physical interaction between people.

Studies and Duration

The programme runs for two years and opened to holders of the GCE Advanced Level certificate in at least two subjects excluding Religious Knowledge. It focuses on websites, email marketing, social media marketing, brand marketing, techniques of communication, etc. It covers both theory and practical coupled with a supervised internship. Each student prepares and defends a project and takes the mandatory national exams as requirements for the award of a Higher National Diploma (HND) in E-Commerce and Digital Marketing by the Ministry of Higher Education.

Employment Opportunities

Graduates can set up their own consultancy firm or create an online business platform employing their academic knowledge to it. They can as well work for media houses, companies and institutions as their online manager, online marketing agents, community managers etc.

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