Marketing

In time past, the marketing of products was based on a trade by barter scheme. However, with a growing economy and the institutionalization of economics as an academic discipline, as well as mounting competition for the limited resources, the presentation of goods and services for public consumption became a point of focus. The programme seeks to equip students with knowledge to make known, make love and make consume a product or service produced by an institution.

Structure of studies and duration

Marketing is a social science discipline that studies social organizations and the presentation and promotion of its products to the world. To arrive at this, focus is placed on communication, business techniques, mathematics, negotiation, publicity, organizational behavior etc. The programme is organized to run for two semesters of an academic year and opened to holders of the Higher National Diploma (HND) in Marketing or related field. Apart from the theoretical and practical sessions, final year students also defend an end of course project as requirements for the award of a Professional Bachelor Degree in Marketing supervised and delivered by the state mentoring institution, the University of Bamenda and recognized by the Ministry of Higher Education.

Employment Opportunities

Marketers are highly demanded in business entreprises including banks, financial houses, microfinance establishments, national and multinational companies of all sorts. They are also solicited by media houses especially at the commercial and marketing desk.

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