Marketing Trade Sale

In time past, the marketing of products was based on a trade by barter scheme. However, with a growing economy and the institutionalization of economics as an academic discipline, as well as mounting competition for the limited resources, coupled with globalization, the presentation of goods and services for public consumption became a point of focus. The programme seeks to equip students with knowledge to make known, make love and make consume a product or service produced by an institution. To arrive at this, focus is placed on communication, business techniques, mathematics, negotiation, publicity, marketing etc.

Studies and Duration

The programme is organized to run for two successive academic years and opened to holders of the GCE Advanced Level in at least two subjects or its equivalent excluding Religious Knowledge. Apart from the theoretical and practical sessions including a supervised internship, final year students also defend an end of course project and take the mandatory national exams as requirements for the award of a Higher National Diploma (HND) in Marketing by the Ministry of Higher Education.

Employment Opportunities

Marketers are highly demanded in business entreprises including banks, financial houses, and microfinance establishments, national and multinational companies of all sorts. They are also solicited by media houses especially at the commercial and marketing desk.

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